Alexa Gonzaga

About

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Hello there! I’m Alexa Gonzaga, a recent graduate of The University of Texas at Austin. I hold a B.S. in public relations from the Stan Richards School of Advertising and Public Relations and a certificate in business foundations from the McCombs School of Business. I am currently seeking entry-level opportunities in communications, social media, and digital marketing.

During my time at UT-Austin, I served as vice president of public relations for Texas PRSSA – Dr. Alan Scott Chapter and as account executive for Texas Tower PR, the University’s student-run PR firm. I also completed internships at South by Southwest and Konnect PR while working on campus as a Social Media Marketing Assistant (and later, Social Media Marketing Team Supervisor) for UT University Unions.

In my spare time, I enjoy binge-watching TV shows, trying out new restaurants, and cheering on my Texas Rangers. Want to get in touch with me? I can be reached via email and LinkedIn.

Work

portfolio category - projects

Mock Campaign: H-E-B (May 2017)

Senior capstone project in which I was part of a team tasked with creating a mock campaign promoting H-E-B’s digital services. I compiled primary research insights, created a flow chart, and assisted with editing copy. The project was presented to H-E-B executives at their headquarters in San Antonio.

Texas PRSSA Summer Internship Spotlight (June – August 2016)

Blog series highlighting Texas PRSSA members with summer internships.

Mock Campaign: Voodoo Doughnut – Part I / Part II (April 2016)

Campaign completed for an advertising class, in which I was part of a team planning a media campaign for a mock Voodoo Doughnut launch in Madison, Wisconsin. I assisted with copywriting and creative.

Campaign: Through Our Eyes Photography Contest (March 2016)

While working for UT University Unions, I led the redevelopment of a university-wide photography contest. New for 2016, UT Unions opened the contest to Instagram submissions and received over 360 entries, a 10x increase from the previous semester. I also oversaw social media promotions for the contest across Facebook, Twitter, and Instagram.

portfolio category - writing