Work – Alexa Gonzaga

Mock Campaign: H-E-B (May 2017)

Senior capstone project in which I was part of a team tasked with creating a mock campaign promoting H-E-B’s digital services. I compiled primary research insights, created a flow chart, and assisted with editing copy. The project was presented to H-E-B executives at their headquarters in San Antonio.

Texas PRSSA Summer Internship Spotlight (June – August 2016)

Blog series highlighting Texas PRSSA members with summer internships.

Mock Campaign: Voodoo Doughnut – Part I / Part II (April 2016)

Campaign completed for an advertising class, in which I was part of a team planning a media campaign for a mock Voodoo Doughnut launch in Madison, Wisconsin. I assisted with copywriting and creative.

Campaign: Through Our Eyes Photography Contest (March 2016)

While working for UT University Unions, I led the redevelopment of a university-wide photography contest. New for 2016, UT Unions opened the contest to Instagram submissions and received over 360 entries, a 10x increase from the previous semester. I also oversaw social media promotions for the contest across Facebook, Twitter, and Instagram.